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FB Ad Basics is the perfect program for anyone wanting to start advertising on Facebook. It walks any new advertiser through the process of setting up their first ad campaign all the way through testing and optimizing.
You will learn all about setting expectations, message or market match & why creating targeted ads are crucial. You’ll learn about the important numbers (CPC, CTR, CPM, etc), how to read ad data as well as how to define the perfect audience.
You will learn how to find new markets, what ads get clicked the most and even exactly what to put in each type of ad! FB Ad Basics include a module on how to solve the most common problems, like uneven ad click distribution, expensive CPCs and why ads are taking so long to get approved! It’s a complete guide for anyone new to Facebook advertising and will save you dozens of hours and hundreds of dollars over the “trial & error” approach.